From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study
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چکیده
منابع مشابه
The Construction of Beauty in Malay Magazine Advertisements
The images in advertisements have the power to shape one’s perception, specifically the way one looks at the world. While the images of women portrayed in most advertisements in the American and European context are often seen as a creation of artificiality that establishes an impossible standard of physical perfection for most women, the question of whether such a state of affairs exists in th...
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In this paper, the connection between metaphor, metonymy, blending and humour is discussed against an analysis of puns in print advertisements featuring both visual and verbal elements. The analysis is based on the theory of conceptual blending (Fauconnier and Turner 1994, 1996 etc.) and on analyses of humour within that framework made by Coulson (1996, 2001, in press), but it also draws on obs...
متن کاملContent Analysis of Trends in Print Magazine Tobacco Advertisements.
OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...
متن کاملClaim validity of print advertisements found in otolaryngology journals.
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ژورنال
عنوان ژورنال: Mediatised Images of Japan in Europe: Through the Media Kaleidoscope
سال: 2019
ISSN: 2496-1868
DOI: 10.32926/2018.6.bir.kawai